AI Insights · Timothy · December 2024
Top 5 Travel and Local Apps in New Zealand: Q4 2024 Performance
Explore the performance trends of the top travel and local apps in New Zealand during Q4 2024, including download rates and active user data.
In the fourth quarter of 2024, Air NZ saw a decline in weekly downloads, starting at roughly 7.5K and ending the quarter at 4.9K. However, weekly active users showed a positive trend, growing from 233K to 246K.
Booking.com: Hotels & Travel had a steady increase in weekly downloads, peaking at 5.4K in the last week of December. Active users also rose significantly, beginning at 105K and reaching 166K by the end of the quarter.
For NZTD, weekly downloads fluctuated, with a notable dip in November but recovering to 3.8K by the end of December. Active users maintained a consistent level around 15K throughout the quarter.
ParkMate (NZ) experienced variable download rates, with a high of 3.6K in mid-November and a low of 2.2K in late December. Active users climbed steadily, peaking at 18.7K before slightly dropping to 16.1K.
Lastly, Instabridge: WiFi Hotspot Map had a gradual increase in downloads, reaching a peak of 1.8K in late November. The app's active user base saw a modest increase, ending the quarter at approximately 5.3K.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of travel and local apps in New Zealand. For further detailed analysis, visit Sensor Tower's platform.
